Dr. Christopher Highley

Board-Certified Family Medicine, Reno Concierge Doctor

Experience Personalized Medicine

“As a concierge physician in Reno, Nevada, I focus on you and your health without the unnecessary intrusion of insurance companies. I believe that the best primary care medicine is both personal and direct.  Comprehensive primary care is all that I do, so let me restore your faith in health care. Experience a patient relationship based on trust and respect; the type of relationship every patient deserves.” – Christopher C. Highley D.O., Board-Certified Family Medicine


Private Physician

Discreet & Direct access for all your primary care needs.

Relaxed, Extended Visits

Imagine longer one-on-one visits.

Helping You Achieve Optimal Health

Your Doctor. Your Way.

Our patient benefits include full access to primary care, meaning you will have more time with your provider, 24/7 access for acute medical issues, no co-pays, and no limit on visits. Your monthly membership fee covers general adult physicals, women’s healthcare, newborn and pediatric care, wellness education, chronic disease management, minor procedures and coordination of care with specialists when needed. We also offer added savings and convenience of an onsite phlebotomy and discounted labs.

Have more questions about Concierge Direct Primary Care and Dr. Highley’s practice? Go here for answers.

Relaxed, Unhurried Visits

Email, Text, or Call Doctor directly

Appointments on your time.

Discreet, Private, Insurance-Free Practice

Acute & Chronic Medical Care

Comprehensive primary care, treating all ages – newborn to nineties.


Unlimited / Extended Office Visits

Go ahead. Bring in your list of health concerns & questions.

We DO NOT limit you to just a few complaints — rather we encourage you to be thorough, just as you would expect us to be thorough with regards to your health.


Too busy or have difficulty getting to the office for an appointment?

No worries, we can treat you virtually via video chat, phone, and text.


Most minor procedures included in your membership:

  • Skin Lesions / Biopsies
  • Wart Removal
  • Joint Injections
  • EKG’s
  • Treadmill Stress Tests
  • Spirometry  (Pulmonary Testing)
  • Ingrown nails
  • Skin Tags
  • and more..


What Is Concierge Medicine?

Concierge services are a growing segment of the medical industry that is supported by the AMA. The main difference between a concierge practice and a regular practice is that the patient pays an annual or monthly retainer for 24/7 access. The benefits and peace of mind are significant. Dr Highley’s practice combines the benefits of concierge medicine with direct primary care, eliminating the red tape of insurance.

Services include:

  • Same day or next day appointments
  • House calls when indicated
  • Prompt response to patient concerns
  • Ability to communicate via text, online portal, and phone.
  • On time appointments with unhurried and extended office visits

Who is Concierge Medicine For?

Contrary to popular belief, concierge physicians treat patients of ALL backgrounds and financial situations. It really comes down to how much one values their health. For some, time is money, and the time and attention received with concierge medical care more than makes up for the cost. For others, it’s all about the doctor-patient relationship — developing a rapport with a doctor who listens, is unhurried, and isn’t obligated to an employer, insurance company, or government agency–a “healthcare fiduciary” so to speak.   People from all walks of life benefit from concierge medicine. Dr Highley is able to care for all ages, so bring your family and experience medicine the way it was meant to be.

What does the membership fee cover?

The fee covers excellent primary care through unlimited office visits, annual wellness exams, basic office procedures, in-office testing, treatment of acute illness and 24/7/365 access to your doctor via telemedicine, all with minimal wait times in the office.

What are your prices?

Dr Highley has established a straight-forward payment solution for his patients to receive high-quality, highly personal, healthcare.

Membership fees range from $125-$150/month for adults, $50/month for kids. Discount for annual payment.

See pricing details here.

Call for more details and corporate pricing.

May I contact my Preferred Family Medicine doctor after hours? How?

Absolutely! It’s how we do custom healthcare. After normal office hours our members can call their physician’s cell phone number which is provided to practice members.

Do I still need insurance?

We unequivocally recommend that you carry insurance or health sharing coverage to comply with Federal Law. Dr Highley’s direct primary care membership-based practice does not replace insurance, and ideally we encourage our patients to carry a health sharing plan or a high deductible/major medical plan with a health savings account. This ensures financial help should hospitalization or referral to a specialist be necessary, but offers the potential for huge overall savings when combined with our discounted prices. You should consult with your insurance provider to help you find a plan that works best with our medical model and that will meet your specific needs.


Still need help? We may be able to direct you to an insurance agent who is well versed in the Direct Primary Care model and can assist you in finding a compatible insurance product.

What about Medicare?

Just like with traditional insurance companies, we work for you. Thus, your monthly membership fee cannot be submitted to Medicare for reimbursement. You will need to sign a waiver that declares that neither you nor Dr Highley will directly bill Medicare for your membership fee with his practice. You can still use Medicare for specialists, labs, medications and services outside of our practice.

Medicare and Medicare supplemental insurance will still cover medical costs that you incur outside of Preferred Family Medicine. For example, prescriptions that you fill at an outside pharmacy, labs run at an outside lab, hospital charges, physical therapy, x-rays and scans, just to name a few, should be covered at their usual rate. You do not lose your Medicare coverage for other medical needs just because you are a patient of Preferred Family Medicine.

Are Preferred Family Medicine's monthly fees eligible for HSA or FSA reimbursement?

Direct Primary Care fees may be reimbursable. This is one smart method of paying for your health care needs with pre-tax dollars.

Direct Primary Care may qualify as reimbursable through your Health Savings Account (HSA) and may also qualify under the Affordable Care Act.  Section 10104 of P.L. 111-148 (Patient Protection and Affordable Care Act) states: “The Secretary of Health and Human Services shall permit a qualified health plan to provide coverage through a qualified direct primary care medical home plan that meets criteria established by the Secretary, so long as the qualified health plan meets all requirements that are otherwise applicable and the services covered by the medical home plan are coordinated with the entity offering the qualified health plan.”

HSA and FSAs may not be used for annual memberships as the IRS prohibits “prepayment” of medical services. Ask your insurance or tax preparation specialist for more details.

About Dr. Highley

Dr. Christopher Highley has over 20 years of experience in the primary care medical space. Having worked on the front line of healthcare,  Dr. Highley has garnered an acumen of skills at the point-of-care, treating patients of all ages and just about every conceivable problem. He is not only passionate about patient care but optimizing the experience for both the doctor and the patient. He is especially skilled in developing a rapport with his patients, who find him willing to listen and take the time needed to explain their medical conditions to their satisfaction.

After practicing in Carson City, NV for 15 years, Dr. Highley opened the first concierge Direct Primary Care office in Reno, NV September 2018.  The transition from his established practice to the Direct Primary Care model allowed Dr. Highley to continue to provide the highest quality care while continuing to focus on his patients’ needs with unmatched convenience.  The DPC model allows for more time and attention to his patients and provides all services so his patients can get the best for their health care dollars.   Dr. Highley’s practice, Preferred Family Medicine will accept YOU, regardless of your insurance status. With the DPC model, there is no insurance billing.

Dr. Christopher Highley is now accepting patients.

Learn more about Direct Primary Care here and Dr. Highley’s practice model here.

Not sure what a Doctor of Osteopathic Medicine (D.O.) is? Here is a pretty good summary: What is a D.O.?


“I am so very happy to be back with you Dr Highley. It was so good to see you and I wanted to let you know that you made me feel better just knowing I will be seeing you once again. It’s been really stressful being with the doctors we have seen down closer to home. I found it very hard trying to explain my multiple health issues and I know for sure that I will NEVER take you for granted as you have taken so much pressure off my shoulders and are just a fantastic doctor with all that I have to deal with. So I just wanted to give you a RAISE THE ROOF KIND OF THANK YOU FOR BEING THERE AND ALLOWING ME TO CARRY ON AS BEST I CAN.”

“Outstanding care and genuine concern for the patients well being. I’d recommend him to ANYone needing a doctor.”

“I am very pleased with the service Dr Highley has given my family. Thank you dr highley for everything that you have donee for us!”

Reno-Tahoe Concierge Medicine

Straight Forward Membership Plans

Dr Highley’s concierge medical practice has established a straight-forward payment solution for patients to receive high-quality, highly personal, healthcare.

Retainer fees range from $125-$150/month per adult with a 10% discount for annual payment. Details may be found here: https://preferredfamilymedicine.com/pricing/

Comprehensive Annual Physical

Members may take advantage of an extended physical that may include any or all of the following:

  • Thorough Physical Exam
  • Expanded Preventive Lab Panel
  • Cardiovascular Testing: Stress Test, EKG, Holter Monitor, Ambulatory Blood Pressure Monitoring
  • Pulmonary Testing: Spirometry, Pulse Oximetry

Membership Perks

Concierge patients not only get direct access to Dr Highley,  but get the following services included in their membership:

  • Unlimited Visits (No co-pays, No additional fees/charges)
  • Same Day/Next Day appointments
  • Telemedicine Visits
  • Minor Skin Procedures (mole and skin tag removal, abcess drainage, lesion biopsies, lipoma excision)
  • Joint Injections (knees, shoulders)
  • Ear Wax Removal
  • Ingrown Toenail Removal
  • Flu Shots
  • Discount Imaging & Labs
  • Onsite and Mobile Phlebotomy
  • Home Visits

Because Your Health Matters. Because Your Doctor Matters.

Dr. Highley’s panel is currently full. However, patients come and go and we may be expanding in the near future.  Do not hesitate to book a meet & greet appointment or contact the office if you have more questions. 

Limited enrollment. Contact us for more information.